Brendan is an experienced InsideOut® executive coach, who helps individuals discover and deploy their true potential to achieve what is really important for them in work and life in general. Having discovered the importance of vulnerability, authenticity, trust and self regard in his work and life journey, he helps clients to understand themselves more fully and grow through the exploration of these leadership characteristics. Intuitive yet non judgemental, he finds out through careful questioning the key critical business and personal issues which the client wishes to resolve.

In addition to his business background and experience, he uses a wide range of coaching skills and techniques to help clients find practical, creative and new solutions, opening up new pathways and paradigms to doing and being.

Brendan coaches senior leaders from various industry sectors and has lived and worked in Ireland, France, United States, Australia, Germany and the UK.

• Working with an International Marketing Team to help them Identify and agree the Team brand, Team vision and purpose. The individuals were all highly fragmented both geographically, culturally and in outlook having worked in ‘silos’ with no common approach.
• Helping a Business Unit Director, IT Business re-focuses his energy having dropped his performance and results. Initially the focus was on helping the client build his self esteem through accepting his current reality and then dealing with the challenges in the role.
• Coaching the Country Manager, Financial Services Industry in to a new leadership position having been promoted internally.
• Facilitating a workshop for a Financial Services global management team on how to “work more effectively as a team” including resolving communication issues and the overall business perspective against the needs of individual functional areas
• Coaching the VP of Sales, International Medical Device business to overcome an issue which had been detrimental in developing relationships and communicating with her peers. Through coaching on emotional intelligence and in particular self awareness the root problem of this behaviour was discovered and the necessary changes introduced

• Masters in Marketing, University of Ulster, Belfast, Ireland
• Business Studies Degree, University of Limerick, Ireland
• Advanced Diploma Executive Coaching Mastery (Kudos), Oxford, UK
• Certificate in NLP Applied Psychology, ITS, London, UK
• Certificate in Export Marketing, University of San Francisco
• Management Diploma, Part completed, Ashridge, UK
• Certified Emotional Intelligence Practitioner, JCA, Oxford, UK
• Member, EMCC

Brendan coaches in an open, challenging, intuitive, non directive style with an outcome focus. He helps clients explore innovative possibilities through thought provoking questioning while ensuring that the client has control of their destination. He is passionate about helping clients succeed on their journey through a trusting, honest and purposeful coaching experience. He ensures results are achieved through:-

• His ability to have extraordinary conversations beyond the obvious
• Being comfortable coaching around complex issues and international agendas
• Being confident to take risks by challenging individuals at high levels and seek and speak the truth through appropriate and measured feedback
• Having a natural disposition to generate trust with clients where they can share all sides of themselves: their hopes as well as their fears, their dreams for themselves as well as for their organizations

Brendan Mc Bride Office: + 353 (1) 428 3440

Mobile: +353 (0)86 827 5525

Email: brendanmcbride@insideout.biz