Case Studies

Crown – Developing effective teams


Our client was a multinational American company with a small executive team of four reporting to the CEO. They were highly ambitious but instead of working as a team, they tended to operate in silos and were over protective of their roles and responsibilities. The task was to get the management team to work more effectively as a team, while promoting initiative-taking, risk-taking and out-of-the-box thinking and challenge. Key to this was changing the behaviour and attitudes of each individual – as an equal and engaged team member.


The coaching programme was made up of seven coaching sessions and a one-day change workshop. At the outset, each executive agreed their goals and objectives for the programme and articulated exactly what value the results would be and associated milestones for each. Each meeting lasted one and a half hours, in which a particular goal was chosen and focused on for the session.


Initial changes could be seen after just three months. This included a marked difference in both the quality and contributions to the monthly management meetings as well as on an individual performance level.

With all four executives were participating in the coaching programme, this created an awareness of change on a very personal level. This was supported by the coaching discussions and content being confidential between coach and client, meaning they shared their own views, opinions and short-comings with the coach who was able to comment openly and frankly while getting them the result.

“ I was astounded to see them present to me on average two pages of ideas on how to drive the business forward, as compared to a few paragraphs in previous reviews. The fact that they enjoy the coaching and the significant effort they have to invest to get the results is perhaps the key here. In addition, we are significantly ahead of budget in terms of sales (20% ahead) and profitability (25% ahead) and I hold this bottom line result directly attributable to the coaching process”.

David Kerr, CEO , Crown

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